This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm.
The module is structured to cover six broad and interrelated issues:
a) defining innovation management,
b) developing an innovation strategy, and
c) establishing effective external linkages,
d) managing the innovation process,
e) building an innovative organisation, and
f) managing innovation performance.
The module explores innovation and competitive advantage, innovation processes, and capabilities in the context of globalisation. The module will draw on material from the literature on strategic management, entrepreneurship and creativity management, international marketing, and organisational study and human resource management, to provide a basis for a critical understanding of the value of effective innovation management for initiating and sustaining competitive advantage.
The main aim of the module is to enable students to acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context. A second aim is to help students obtain a critical understanding of the contexts, processes, structure and capabilities in managing innovation in a fast changing globalised business environment.
The module is structured to cover six broad and interrelated issues:
a) defining innovation management,
b) developing an innovation strategy, and
c) establishing effective external linkages,
d) managing the innovation process,
e) building an innovative organisation, and
f) managing innovation performance.
The module explores innovation and competitive advantage, innovation processes, and capabilities in the context of globalisation. The module will draw on material from the literature on strategic management, entrepreneurship and creativity management, international marketing, and organisational study and human resource management, to provide a basis for a critical understanding of the value of effective innovation management for initiating and sustaining competitive advantage.
The main aim of the module is to enable students to acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context. A second aim is to help students obtain a critical understanding of the contexts, processes, structure and capabilities in managing innovation in a fast changing globalised business environment.
- Module Supervisor: Jun Li
- Module Supervisor: Xiaoying Li