This module concentrates on the broad range of tourism operations, including large scale events pertaining to the meeting, incentive travel, and exhibition sector (MICE). The module addresses the range of roles, functions and managerial tasks required in tourism operations as well as event management which involve, besides food and beverage operations, the organisation of staff, suppliers, and contractors. By emphasising on a project management approach, this module underlines all the theoretical principles and practices related to financing, funding, sponsoring, marketing, public relations, protocol, and cross-cultural awareness for the sustainable management of tourism operations and events.
- Module Supervisor: Wei Liu