E-Commerce in Business is an introduction to the key concepts and challenges of the Internet and electronic business. Its general aim is to develop the student's ability to identify new and viable options for services using the Internet.
This module focuses on the management issues relating to the subject and demystifies the e-revolution to clearly state the changing nature of the relationship between traditional business enterprises and e-business. The module also looks beyond the dot.com bubble and considers the long-term use of the Internet within our daily business and customer-focused lives.
The lectures will address some of the central issues that transcend the disciplinary boundaries of accounting, finance and organisational studies. The focus of the first part of the course will be on developing an understanding of the concepts of E-Commerce and E-Business technology, evaluating its benefits; and analysing the forces driving its use as well as the dangers and threats of the Cyber-World.
The second part will discuss the impacts of the digital economy on trading, and define how E-Commerce is conducted and managed, outlining its opportunities, limitations, and risks.
The third part of the module will explore the e-infrastructure process, the role of Web hosting and integration, and the fresh and dynamic set of resources that e-business can provide.
The fourth and last part will be dedicated to discussing the strategic power of the Internet in the business world within the foreseeable future.
The aim of the module is;
To enable students to analyse the technology of electronic commerce and electronic business;
To introduce students to the current debates in the research and practitioner literature regarding the interactions between the areas of accounting, finance and management on one hand and the trend of using computerised networking in conducting commerce and managing business.
On successful completion of the module, students will be able to:
1. discuss the strengths and limitations of a range of E-Commerce and E-Business applications;
2. analyse the successes as well as the failures of E-Commerce;
3. develop and present arguments for the role of E-Commerce in global competition, partnerships and trading;
4. analyse the latest technological trends of trading and marketing;
5. identify new and viable options for services using the Internet.
This module focuses on the management issues relating to the subject and demystifies the e-revolution to clearly state the changing nature of the relationship between traditional business enterprises and e-business. The module also looks beyond the dot.com bubble and considers the long-term use of the Internet within our daily business and customer-focused lives.
The lectures will address some of the central issues that transcend the disciplinary boundaries of accounting, finance and organisational studies. The focus of the first part of the course will be on developing an understanding of the concepts of E-Commerce and E-Business technology, evaluating its benefits; and analysing the forces driving its use as well as the dangers and threats of the Cyber-World.
The second part will discuss the impacts of the digital economy on trading, and define how E-Commerce is conducted and managed, outlining its opportunities, limitations, and risks.
The third part of the module will explore the e-infrastructure process, the role of Web hosting and integration, and the fresh and dynamic set of resources that e-business can provide.
The fourth and last part will be dedicated to discussing the strategic power of the Internet in the business world within the foreseeable future.
The aim of the module is;
To enable students to analyse the technology of electronic commerce and electronic business;
To introduce students to the current debates in the research and practitioner literature regarding the interactions between the areas of accounting, finance and management on one hand and the trend of using computerised networking in conducting commerce and managing business.
On successful completion of the module, students will be able to:
1. discuss the strengths and limitations of a range of E-Commerce and E-Business applications;
2. analyse the successes as well as the failures of E-Commerce;
3. develop and present arguments for the role of E-Commerce in global competition, partnerships and trading;
4. analyse the latest technological trends of trading and marketing;
5. identify new and viable options for services using the Internet.