This module provides students with an understanding of the main quantitative and qualitative methods used in business, management and marketing research, and an appreciation of the practical application of these skills within a variety of research settings.
It aims to equip students with a range of transferable skills, as well as an appropriate level of understanding of methodological, ethical and practical considerations in the design of business research, and in the collection, analysis and dissemination of research data.
The module is designed to enable students to understand how to undertake a thorough review of relevant data sources, how to synthesize material from a range of sources, and how to collect and collate data, analyse and review findings.
Students will also be encouraged to develop skills in the presentation, discussion and dissemination of research material, and to gain an applied and reflexive understanding of the processes and skills involved in planning, organising and managing research projects.
Students will also explore the dynamics of ethical issues within research design, data management and dissemination.
Module Aim
The aim of this module is to equip students with a nuanced understanding of the design and process of undertaking research in the business and management domain.
Module Learning Outcomes
Students successfully completing this module should be able to:
1. Explain and evaluate the main social scientific research methodologies and methods.
2. Draw on current research and appropriate data sources to identify data sources to identify, develop and explain research questions.
3. Demonstrate an informed understanding of the principles and techniques involved in research design, and in the collection and analysis of research data.
4. Devise or explain an appropriate methodology, informed by relevant social scientific research and methodological literature, designed to address specific research questions, taking account of relevant ethical issues
Skills for your Professional Life (Transferable Skills)
- To develop research skills in synthesising, collecting and analysing information related to the role of research in a real world context
- To develop written skills in the analytical critique of existing research methods as applied to real-world research contexts
- To develop commercial awareness of how research methods can play a role in a business environment.
It aims to equip students with a range of transferable skills, as well as an appropriate level of understanding of methodological, ethical and practical considerations in the design of business research, and in the collection, analysis and dissemination of research data.
The module is designed to enable students to understand how to undertake a thorough review of relevant data sources, how to synthesize material from a range of sources, and how to collect and collate data, analyse and review findings.
Students will also be encouraged to develop skills in the presentation, discussion and dissemination of research material, and to gain an applied and reflexive understanding of the processes and skills involved in planning, organising and managing research projects.
Students will also explore the dynamics of ethical issues within research design, data management and dissemination.
Module Aim
The aim of this module is to equip students with a nuanced understanding of the design and process of undertaking research in the business and management domain.
Module Learning Outcomes
Students successfully completing this module should be able to:
1. Explain and evaluate the main social scientific research methodologies and methods.
2. Draw on current research and appropriate data sources to identify data sources to identify, develop and explain research questions.
3. Demonstrate an informed understanding of the principles and techniques involved in research design, and in the collection and analysis of research data.
4. Devise or explain an appropriate methodology, informed by relevant social scientific research and methodological literature, designed to address specific research questions, taking account of relevant ethical issues
Skills for your Professional Life (Transferable Skills)
- To develop research skills in synthesising, collecting and analysing information related to the role of research in a real world context
- To develop written skills in the analytical critique of existing research methods as applied to real-world research contexts
- To develop commercial awareness of how research methods can play a role in a business environment.