Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management and marketing theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations of what managers and marketeers do, what they say they do and what they actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and disjunctures between management theory and management practice. Our teaching also emphasises the ethics of marketing and managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
The module is divided into three main areas:
* Part One - Managing People in Organisations: in the introductory part of the module we will explore aspects of the individual and organisations. We take a close-up focus on individuals and the management of individuals engaging with issues such as teams, groups, leading, coaching, mentoring and cultures at work.
* Part Two – Introducing Marketing: the third element of the module will provide an introduction to the discipline of marketing, exploring some of the major concepts and techniques of marketing. As well as examining practical aspects of marketing we introduce a critical understanding, beginning to consider the role of issues such as ethics and social responsibility in marketing.
* Part Three – Managing Organisational Practices, Structures and Processes: the lectures on Organisational Structures and Processes will provide an historical understanding of the development of management processes. It will tackle concepts such as the 'one best way to manage', some persistent and often problematic features of our organisations and introducing contemporary issues such as including globalisation and new organisational forms. Managing Organisational Practices: in the second part of the module we open up our perspective to consider the context in which individuals work. As such this part of the module will look at the practices involved in organising work, exploring broader themes including power and politics, knowledge and learning, corporate social responsibility and ethics.
The module will also contain, at appropriate points, revision lectures and classes. These are designed to review the key learning aims of the module and prepare students for formal assessment of their learning.