This module introduces students to the content and processes of international market expansion, with insights into pre-entry decision making and post-entry management. As a continuation of the module on the International Business Environment, this module provides students with a basic understanding of key concepts and issues in the internationalisation process. It begins by discussing theoretical perspectives on international expansion. It then goes on to describe different modes of international expansion including non-equity and equity modes. It describes how new markets for entry are selected, and what kinds of strategies entrepreneurs can use to entering these markets. The remaining lectures are dedicated to the control and management of operations abroad.
The purpose of this module is to provide students with an in-depth understanding of the key concepts and issues surrounding the processes involved in international expansion. It encourages students to think critically about internationalisation processes and equips them with the knowledge and tools within which to make decisions to enter new markets and manage international operations effectively.
The purpose of this module is to provide students with an in-depth understanding of the key concepts and issues surrounding the processes involved in international expansion. It encourages students to think critically about internationalisation processes and equips them with the knowledge and tools within which to make decisions to enter new markets and manage international operations effectively.