This capstone business planning and management module brings together Strategy, Marketing, Accounting, and Entrepreneurship by challenging the students to create and implement in a simulated environment, a plan for their own business. Operating in groups, students prepare a business plan, present the plan and seek funding by a making pitch for funding. Taking on roles such as Finance or Marketing Director the students will implement their business idea, devising marketing plans and operating models and are given a platform on which to put into practice many taught elements of the course.