BE855 Module Outline 2017-18 NEW.docxBE855 Module Outline 2017-18 NEW.docx
Module Description

This 10 credit compulsory module is designed to provide students with an advanced understanding of the external context within which international businesses operate and the opportunities and challenges it poses to entrepreneurial firms, large and small. It introduces to students key concepts such as globalisation, international trade theories and practices. The several remaining lectures are dedicated to discussing the external challenges facing international firms, particularly economic, financial, political/legal, technological and cultural challenges.


Module Aims

The main aim of the module is to enable students to obtain a thorough and critical understanding of the complex process of international business activity and the different ways large and small firms manage the process of change associated with international growth.

Learning Outcomes

On successful completion of the module, students will be able to:
* Obtain a critical understanding of the reasons businesses expand to international markets;

* Understand and critique different theories of international trade;

* Obtain a critical understanding of the economic, political/legal, technological and cultural issues and challenges that surround international expansion;

* Obtain a critical understanding of the global flows of resources, ideas, knowledge and people, as key features of the global enterprise;

* Critically evaluate ways in which challenges might be overcome and firms can maintain a competitive position.