The outcome of the MBA Project is a written report of no more than 16,500 words in length, based upon a comprehensive understanding of the relevant literature and elements of primary as well as secondary data research that you have conducted yourself. You are to include an annex of no more than 2,500 words reflecting on how the Director’s workshops and your research for the MBA Project will affect your future approach to business and management.
The MBA Project is led by a suitable management issue, problem or business opportunity which is critically discussed or evaluated with reference to existing research and primary as well as secondary data. An understanding of the academic debate and critical application of existing research (and the student’s own research) to a case, are key to the MBA Project. To help students select and address a suitable topic, a series of Director’s Workshops are run during the Autumn and Spring Terms, addressing current business issues, academic writing and global developments.
The MBA Project is led by a suitable management issue, problem or business opportunity which is critically discussed or evaluated with reference to existing research and primary as well as secondary data. An understanding of the academic debate and critical application of existing research (and the student’s own research) to a case, are key to the MBA Project. To help students select and address a suitable topic, a series of Director’s Workshops are run during the Autumn and Spring Terms, addressing current business issues, academic writing and global developments.