With increasing globalization further powered by internet-enabled technologies, the role as well as thinking related to marketing has changed from the domestic to international to global and now glocal. Researchers and managers both have realised that people demonstrate unique response patterns to marketing stimuli depending on their culture and value systems. This module will equip you with the international marketing specific tools and terminology to explore and understand the scope and challenge of international marketing, the dynamic global environmental forces that drive international marketing practices and how you can engage in developing and managing international marketing strategies.
Aims
The module aims to develop the knowledge and skills of marketing needed to manage successfully in any organisation which has intercultural contacts. This is not limited to global organisations, but includes organisations that deal with staff or other stakeholders with different national cultures.
Learning Outcomes
This module aims to:
1. Introduce the role of international marketing in organisations and to provide a strong foundation and knowledge of the marketing function in international contexts
2. To develop students' ability to undertake analysis of marketing in international contexts driven by the macro environmental and culturally relevant forces
3. Identify a range of international contexts and match these to the relevant market entry strategy
4. Critically examine how organisations may use the specific tools and techniques of international marketing discipline to gain competitive advantage in globalized markets
Aims
The module aims to develop the knowledge and skills of marketing needed to manage successfully in any organisation which has intercultural contacts. This is not limited to global organisations, but includes organisations that deal with staff or other stakeholders with different national cultures.
Learning Outcomes
This module aims to:
1. Introduce the role of international marketing in organisations and to provide a strong foundation and knowledge of the marketing function in international contexts
2. To develop students' ability to undertake analysis of marketing in international contexts driven by the macro environmental and culturally relevant forces
3. Identify a range of international contexts and match these to the relevant market entry strategy
4. Critically examine how organisations may use the specific tools and techniques of international marketing discipline to gain competitive advantage in globalized markets
BE 731 is the Business School's Placement Module. During this year you will be on a University approved placement for either 40 weeks (paid placement) or 30 weeks (unpaid placement) working within an external organisation.
Module Aims
* To provide the student with the opportunity to apply their academic learning in a work-related context.
* To enable students to develop essential work-based skills throughout the placement.
* To provide students with the opportunity to analyse their practical work in a theoretical context.
Learning Outcomes
On successful completion of the module, students will be able to:
1. An understanding of their role within the organization, sector and wider socio-economic context in which they are employed;
2. A capacity for critical, reflexive evaluation of their own contribution and development whilst undertaking a work-based placement;
3. An ability to draw on theoretical concepts and ideas, and relevant academic knowledge, to analyse and evaluate work-based practices, experiences and learning.
4. In meeting each of the above, students should be able to demonstrate appropriate communication skills including the ability to present information together with analysis, argument and commentary in a form appropriate to the needs and interests of different audiences.
5. Students should also demonstrate, through the successful completion of a placement review, an ability to locate, extract and analyse data from multiple sources, including the acknowledgement and referencing of appropriate academic sources.
The proposed module provides a comprehensive introduction to the management of innovation and organizational change. This new offering is aimed specifically at MBA students who may be responsible for innovation projects in a wide range of organizational settings. The module will provides these students with the analytic frameworks, diagnostic tools and communication skills required for the management of innovation.
This is a giant wiki for EBS staff.
General Strategies and Polocies and Project Management - This module is designed to introduce students to the concept and nature of strategy and strategic decision-making, and the development and implementation of strategy within organisations. It applies a wide range of analytical techniques and frameworks to understanding the value of strategy in the creation of organisational knowledge and the development of businesses and their strategic choice and decision making.