Module Description
This module seeks to bring together the knowledge and understanding you have gained during the Business Management, Management and Marketing, and Business Management and/with Modern Languages degree courses. It will enable you to apply and integrate your research skills by critically investigating a contemporary issue in business, management or marketing.
Module Aims
This Final Year Project module aims to enable you to develop a deep understanding of a business, marketing, or management issue of interest. It will rely on the knowledge and skills imparted in core and compulsory modules and reinforce the research-led environment that is a hallmark of Essex graduates. The Final Year Project provides the opportunity for you as a final year student to analyse a range of literature, documentary evidence and/or other available primary source material, to demonstrate a critical understanding of the issues facing businesses and society in the world today.
Learning Outcomes
By the end of this module, you should be able to:
1. identify, plan, organise and pursue a research-based project or study.
2. demonstrate the capacity to exercise a range of research and transferable skills and methods in order to produce a research-led report.
3. analyse and reflect critically on theories and/or conceptual/analytical frameworks in addressing real-life management, marketing or business problems.
4. demonstrate a series of transferable skills including those related to accessing documentary evidence, academic research evidence and data from primary sources
5. demonstrate an ability to synthesise and critique knowledge from a variety of sources.
6. communicate effectively findings and analysis, and generate appropriate recommendations.
This module seeks to bring together the knowledge and understanding you have gained during the Business Management, Management and Marketing, and Business Management and/with Modern Languages degree courses. It will enable you to apply and integrate your research skills by critically investigating a contemporary issue in business, management or marketing.
Module Aims
This Final Year Project module aims to enable you to develop a deep understanding of a business, marketing, or management issue of interest. It will rely on the knowledge and skills imparted in core and compulsory modules and reinforce the research-led environment that is a hallmark of Essex graduates. The Final Year Project provides the opportunity for you as a final year student to analyse a range of literature, documentary evidence and/or other available primary source material, to demonstrate a critical understanding of the issues facing businesses and society in the world today.
Learning Outcomes
By the end of this module, you should be able to:
1. identify, plan, organise and pursue a research-based project or study.
2. demonstrate the capacity to exercise a range of research and transferable skills and methods in order to produce a research-led report.
3. analyse and reflect critically on theories and/or conceptual/analytical frameworks in addressing real-life management, marketing or business problems.
4. demonstrate a series of transferable skills including those related to accessing documentary evidence, academic research evidence and data from primary sources
5. demonstrate an ability to synthesise and critique knowledge from a variety of sources.
6. communicate effectively findings and analysis, and generate appropriate recommendations.
- Module Supervisor: Pasi Ahonen